The first question we asked was "How old are you?". We asked quite a lot of 15-23 year olds, as this is would be our target market, however other ages as well to get a wide range of opinions.
We asked more female than male as we thought that male would be
more attracted toward our film, and we wanted to know a more about women's opinions. This is to find out if they would watch our film or not, and why.
These are a few of the films that are similar to ours, and the rest are just general successful horror films. This was to see what was the most popular horror film (of the 25 people we asked), and this was "
The Strangers". Our film is kind of similar to "The Strangers" as they both invol
ve stalking, so hopefully our film will attract a wide array of people as well.
The
next question we asked was what sub-genre people preferred in a horror film and a "Psychological" killer came out top e.g the films "Psycho" or "Hostel". This is bril
liant for us as the killer in our film is Psychological, therefore should appeal to our audience.
We then asked people what their preferred storyline in a horror film is, and featuring an isolated group was the least popular, while centered around an individual and set in a normal town were close. Our film is both centered around an individual and set in a normal town, however we do not show a scene that shows the town in our opening sequence of "Welcome to the Circus", although this should still attract our audience as it looks like a normal town. This is to keep the audience guessing as to the surroundings/location.
We then asked people what they find more scary as the main character in a horror film, and Clowns were the clear winner. We decided on a clown-type m
ask at the very beginning of our resear
ch into our film, as films that feature clowns in the past have proved very successful e.g. Stephen King's "It".
When asking people how often they
watch horror films, the answer "rarely" was the most popular. This isn't the best answer that we could have hoped for, however people are different and the people we could have asked m
ay not have been big horror movie fans.
The main reason that people went to see the last horror film they saw, was the storyline. If we market our fil
m correctly, and make sure the plot sounds appealing, then people should be interested in our film, and want to come and see it.
When given a brief plot of our film, 75% of the people that we asked, were interested in our film. If we then went on to have appealing adverts, hopefully quite a wide range of people (our audience), would watch our film.
When asking the question, what 3 words to you associate with the title "Welcome to the Circus", the most popular answers were:
- Clowns
- Funfairs
- Scary
- Bright Colours
- Wierd
Therefore, the title of our film gives a feel that it is to do with clowns/circuses, however does not give anything away and doesn't really give away that it is a horror film. This is good as it leaves the audience guessing throughout the film, as it doesn't show that it is a horror in our opening sequence.
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